Short, opinionated takes on running a small business that scales.

Note on the subscribe bar The newsletter signup is the highest-leverage element on this page in V1, since the episodes themselves don't exist yet. The subscriber list becomes the launch list when episode 01 publishes — these are the buyers who self-identified as interested, which is high-quality intent. Form integrates with GHL.

Note on the featured episode placeholder Episode 01's topic is set as a contrarian opener — "most AI strategies are distractions." This is the right tone for a launch episode because it does three things at once: stakes a position, demonstrates Peter has an opinion, and disqualifies the wrong kind of buyer (someone shopping for an AI strategy). Adjust the topic if a different opener feels better; the format stays the same.

Note on the episode lineup Three placeholders, sequenced contrarian → practical → strategic → reflective. The arc gives the early subscribers a sense of where the series is going without overcommitting to specific drop dates. As real episodes publish, replace each placeholder with the actual episode and add new placeholders only as far ahead as you're confident you can produce.